Built Beautiful, An Architecture & Neuroscience Love Story with narration by Martha Stewart

10 May

Experience this groundbreaking new film as it moves you with the power of quiet elegance.

by Architects Don H. Ruggles, Melissa Mabe, and Team

Screening at the Philadelphia Film Festival May 7th to 15th, 2021!*

with narration by Martha Stewart

Purchase your All Access Online tickets for $85.00 USD by clicking here

Ticket sales end on Thursday May 13th, so act fast to get yours!

From IMDb:

“Neuroscience gives architects a new lens through which to consider the built environment’s influence on health and wellness.”

From Me:

I say that Beauty inspires, and is also one of those primary requirements for a healthy life in support of both the personal and cultural and global architecture of our well-being.

See the Trailer on Vimeo

Showing at the PIFF, the Philadelphia Independent Film Festival.*


*Do note that as I navigated the PIFF site and then tracked through to their Facebook site, I have not yet been able to find the 2021 Event Schedule much less this wonderful film offering of:

Built Beautiful, An Architecture & Neuroscience Love Story

Don h. Ruggles, Melissa Mabe

with narration by Martha Stewart

I will update this post and then also post it on once I have located easy to navigate links so you can experience this film online as the PIFF buildings are closed. Wonderfully ironic, huh? Architecture, online. So elegantly modern, quiet elegance, really. Big Abrazos nods In silence to that.

On the Architectology Page


Posted by on May 10, 2021 in Guest Blogs


2 responses to “Built Beautiful, An Architecture & Neuroscience Love Story with narration by Martha Stewart

  1. Timothy Price

    May 10, 2021 at 4:15 pm

    Architecture has major implications on our health, both physically and mentally. One of the specializations of the company I work for is facility programming and post occupancy evaluation. We don’t do a lot of POE because people don’t really want to know how badly their precious architectural designs function. I can walk into most buildings and tell if they have been programmed for their intended use. Unfortunately, a lot of architects tend to be more interested in design elements and there egos than making functional spaces that work well for the inhabitants.

    • Jordan Hoggard

      May 10, 2021 at 4:29 pm

      Yes, you are full-on preaching to my choir on that. Though, with Don Ruggles and Melissa Mabe, this is nowhere near that. This is the poetry of visceral beauty in built form so necessary, like visual breath, for the health of the Architecture of Our Well-Being.

      I’m not going to associate this post with those architects. No need for me to poison the beauty so to speak.

      Thanks for your survey of what’s wrong with Architecture and Contracting, and I appreciate that you do what you do. It’s unfortunate that architects in general don’t want tO learn from their mistakes to be Architects. As Nietzsche said, “If you are not making mistakes, you’re not making anything.” To which I don;t believe in mistakes. I call them OFLs — Opportunities For Learning. Don’t waste Trouble, engage and enact with your OFLs, and make diamonds and sapphires, and rubies out of misfortune.


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